DKT Creative
Kakao
Global Partners
UX/UI / Web / Product Design
Project
Overview
Kakao Global Partners 페이지는 카카오에 대한 글로벌 인지도를 제고하고, 잠재 파트너들에게 가장 경쟁력 있는 사업 파트너임을 각인시키기 위해 기획되었습니다.
프로젝트 전반에 걸쳐 카카오 기업사이트의 디자인 언어와 무드를 일관성 있게 적용했으며, 웹 표준과 UX/UI 가이드라인을 철저히 준수하여 기술적 완성도를 확보했습니다. 특히, 글로벌 파트너의 이목을 집중시키는 고품질 비주얼 콘텐츠와 사용자 친화적인 인터랙션을 제안하여, 정보 전달의 효율성과 사용자 경험(UX) 측면의 만족도를 높이는데 주력 하였습니다.
Manifesto
Key Visuals
Proposal
Design Draft(1st)
kakao AD
Kakao is Expanding globally with sustainable impact
Scroll Flow
카카오 기업사이트의 디자인 정체성(Identity)을 유지하며, 시선을 사로잡는 비주얼 콘텐츠와 동적인 인터랙션, 그리고 자연스러운 스크롤 모션으로 정보 전달의 효율성과 몰입도를 극대화했습니다.
Lay out
Dark mode
카카오 기업사이트의 다크 테마 디자인 가이드를 준수하며, 다양한 디바이스 환경에 최적화된 반응형 웹 설계 경험을 바탕으로, 모든 해상도에서 콘텐츠의 유동성과 사용성을 극대화하여 구현했습니다.
LIFE
Kakao has transformed
from everyone’s messenger into a life platform,
enhancing everyday life in Korea.
FUTURE
SYNERGY
Kakao is
Expanding globally with sustainable impact
Impact
Kakao, Connecting the World Beyond Boundaries
Kakao goes beyond everyday innovation to co-create new digital experiences with global partners and the international community, driving tangible change for a better future.
This synergy between world-class technology and Kakao’s service ecosystem is generating a ‘Global Impact’ that advances sustainable growth across technology, society, and the economy.
AI for Everyone: Embedding ChatGPT into KakaoTalk
Kakao, one of the most influential tech companies in South Korea with 96% market penetration, has jointly launched ‘ChatGPT for Kakao’ with OpenAI, embedding ChatGPT directly into KakaoTalk.
The mission of ‘ChatGPT for Kakao’ is to ‘bring AI into everyone's daily lives, combining Kakao’s extensive local ecosystem with OpenAI’s frontier technology. With ChatGPT for Kakao, users can not only access ChatGPT directly within KakaoTalk but also request AI tools for actions throughout Kakao’s diverse local services - maps, music, shopping, mobility, commerce, etc.
This represents significant advancement in extending AI’s role from conversation to personalized action request - seamlessly embedded within daily lives of 50 million users.
Kakao’s Mission in AI Era : Innovating daily lives of Koreans
Over the past 15 years, Kakao has fundamentally served its role as reshaping daily lives of Koreans — from messaging to logistics, payments, banking, and entertainment. Kakao’s strength lies in its capability to build services on a national scale in the most convenient and safest way leveraging KakaoTalk’s 50 million user base - with numerous successful services now essential for Koreans. This commitment defines Kakao’s unique competitive edge and underpins the trust Kakao’s built with people across Korea.
With the advent of generative AI productization, Kakao once again revisited its commitment to deliver innovation that serves everyone across Korea. While many companies focused on specific AI technology advancement or cutting-edge AI functions, Kakao extended its mission to its core value — what would Kakao’s AI service be that benefits every user in Korea? Kakao focused on its core fundamental, nationwide user base to find the answer.
View more
DKT Creative
Kakao
Global Partners
UX/UI / Web / Product Design
Project
Overview
Kakao Global Partners 페이지는 카카오에 대한 글로벌 인지도를 제고하고, 잠재 파트너들에게 가장 경쟁력 있는 사업 파트너임을 각인시키기 위해 기획되었습니다.
프로젝트 전반에 걸쳐 카카오 기업사이트의 디자인 언어와 무드를 일관성 있게 적용했으며, 웹 표준과 UX/UI 가이드라인을 철저히 준수하여 기술적 완성도를 확보했습니다. 특히, 글로벌 파트너의 이목을 집중시키는 고품질 비주얼 콘텐츠와 사용자 친화적인 인터랙션을 제안하여, 정보 전달의 효율성과 사용자 경험(UX) 측면의 만족도를 높이는데 주력 하였습니다.
Manifesto
Key Visuals
Proposal
Design Draft(1st)
kakao AD
Kakao is Expanding globally with sustainable impact
Scroll Flow
카카오 기업사이트의 디자인 정체성(Identity)을 유지하며, 시선을 사로잡는 비주얼 콘텐츠와 동적인 인터랙션, 그리고 자연스러운 스크롤 모션으로 정보 전달의 효율성과 몰입도를 극대화했습니다.
Lay out
Dark mode
카카오 기업사이트의 다크 테마 디자인 가이드를 준수하며, 다양한 디바이스 환경에 최적화된 반응형 웹 설계 경험을 바탕으로, 모든 해상도에서 콘텐츠의 유동성과 사용성을 극대화하여 구현했습니다.
소개
기술과 서비스
약속과 책임
소식
투자정보
LIFE
Kakao has transformed
from everyone’s messenger into a life platform,
enhancing everyday life in Korea.
FUTURE
SYNERGY
Kakao is
Expanding globally with sustainable impact
Kakao is
Expanding globally with sustainable impact
Impact
Impact of Kakao
Open AI
Kakao, Connecting the World Beyond Boundaries
Kakao goes beyond everyday innovation to co-create new digital experiences with global partners and the international community, driving tangible change for a better future.
This synergy between world-class technology and Kakao’s service ecosystem is generating a ‘Global Impact’ that advances sustainable growth across technology, society, and the economy.
Impact with
AI for Everyone: Embedding ChatGPT into KakaoTalk
Kakao, one of the most influential tech companies in South Korea with 96% market penetration, has jointly launched ‘ChatGPT for Kakao’ with OpenAI, embedding ChatGPT directly into KakaoTalk.
The mission of ‘ChatGPT for Kakao’ is to ‘bring AI into everyone's daily lives, combining Kakao’s extensive local ecosystem with OpenAI’s frontier technology. With ChatGPT for Kakao, users can not only access ChatGPT directly within KakaoTalk but also request AI tools for actions throughout Kakao’s diverse local services - maps, music, shopping, mobility, commerce, etc.
This represents significant advancement in extending AI’s role from conversation to personalized action request - seamlessly embedded within daily lives of 50 million users.
Kakao’s Mission in AI Era : Innovating daily lives of Koreans
Over the past 15 years, Kakao has fundamentally served its role as reshaping daily lives of Koreans — from messaging to logistics, payments, banking, and entertainment. Kakao’s strength lies in its capability to build services on a national scale in the most convenient and safest way leveraging KakaoTalk’s 50 million user base - with numerous successful services now essential for Koreans. This commitment defines Kakao’s unique competitive edge and underpins the trust Kakao’s built with people across Korea.
With the advent of generative AI productization, Kakao once again revisited its commitment to deliver innovation that serves everyone across Korea. While many companies focused on specific AI technology advancement or cutting-edge AI functions, Kakao extended its mission to its core value — what would Kakao’s AI service be that benefits every user in Korea? Kakao focused on its core fundamental, nationwide user base to find the answer.
“Korean users are among the most IT-savvy people in the world, and KakaoTalk is at the center of their daily lives. Kakao’s AI services should integrate the highest frontier technology to meet expectations but also be delivered in the most universal way for everyday use”.
Rather than building specific technologies or niche features, Kakao defined its mission to deliver the most user-centric AI that can be seamlessly integrated into the everyday lives of all Koreans.
Guided by this mission, Kakao established a strategic collaboration with OpenAI — a global leader in frontier technologies — and commenced development of the AI deeply integrated into Korean users’ daily life.
Kakao x OpenAI : Collaborate to build “AI service for everyone
In February 2025, Kakao and OpenAI began developing ‘ChatGPT for Kakao’, embedding ChatGPT directly within KakaoTalk.ChatGPT for Kakao leverages both OpenAI’s frontier technologies and Kakao’s comprehensive ecosystem, and is tightly integrated with KakaoTalk functions - conversation, sharing, searching, etc. Both companies jointly worked together to embed real-time technology while reflecting distinct characteristics of the Korean market, engaging in comprehensive collaboration across all phases — from planning to development, launch and market penetration.
Throughout tight collaboration, both teams jointly work to create new AI experiences for users - from messaging to taking daily actions across every aspect of life.
This is just the beginning of the trusted collaboration. Kakao extends our deepest gratitude to the OpenAI team in joining our mission to transform everyday lives of people across Korea, and we look forward to strengthening collaboration for the next generation of AI services to come.
View less
FAQs
Q.
What kind of value can we create together with Kakao?
What kind of value can we create together with Kakao?
Kakao believes in “bringing the needed future closer through technology that understands people.”Guided by this philosophy, we pursue sustainable growth together with our partners.Beyond simple collaboration, Kakao shares its platforms, data, brand, and networks to build mutual trust and drive innovation together.
Q.
What type of global partners is Kakao looking for?
What type of global partners is Kakao looking for?
Kakao seeks partners who create new user experiences.
We welcome companies of all sizes with innovative technology, market insight, and strong execution capabilities across various fields — AI, content, commerce, fintech, mobility, and ESG.
Q.
In what forms does a global partnership with Kakao take place?
In what forms does a global partnership with Kakao take place?
Each partnership is flexibly structured based on the partner’s strengths and market situation.
Common partnership models include:
- Joint Projects
- LLM / Data Collaboration
- Co-branding or Marketing Partnerships
- Platform Integration (API / SDK)
- Strategic Investment Partnerships
Q.
What direction is Kakao taking in global business expansion?
What direction is Kakao taking in global business expansion?
Kakao is expanding globally in mobility, content, AI, finance, and commerce.
We are building localized collaborations and global partnerships across these sectors.
In particular, Kakao focuses on creating new business models that combine technology and content together with global partners.
Q.
What kind of support can partners receive when collaborating with Kakao?
What kind of support can partners receive when collaborating with Kakao?
Partners can benefit from Kakao’s powerful ecosystem, including:
- Data insights and technical infrastructure
- Advertising network and brand influence
- Access to over 50 million users within Kakao’s platform network Additionally, partners can participate in joint experiments using Kakao’s AI and LLM platforms.
Q.
What is Kakao’s partnership philosophy?
What is Kakao’s partnership philosophy?
Kakao values trust, mutual growth, and sustainability over short-term profit.
Guided by the principle of “the value of connection that grows together”, Kakao supports partners in becoming an integral part of its ecosystem and growing alongside it.
Q.
How can I start a partnership with Kakao?
How can I start a partnership with Kakao?
Kakao welcomes collaboration with global enterprises, startups, and institutions.
You can reach us through the following email:
- Email: partners@kakaocorp.com
- Please include your company name, proposal details, and expected outcomes so that our team can review your request and respond promptly.
Expansion
Kakao Healthcare launches AI-based Mobile Glucose Management Service, ‘PASTA’
– PASTA app allowing direct integration with CGM, namely i-SENS’s “CareSens Air” and Dexcom’s “Dexcom G7” for real-time glucose management.
– The app also displaying the correlation between real-time glucose data and lifestyle factors such as meals and exercise, providing personalized guidance.
– Enables real-time glucose data sharing among family and friends, while providing analysis reports and various forms of easily digestible contents.
Kakao Healthcare Signs ‘Global Collaboration Agreement’ with Dexcom
· Market Focus: Initial efforts will target the domestic market, with plans to expand collaborations to international markets including the U.S., the Middle East, and Japan.
· Strategic Synergy: The partnership will combine Dexcom’s CGM technology with Kakao Healthcare’s software and AI expertise to generate meaningful synergies.
Kakao Entertainment partners with China’s NetEase Cloud Music to expand K-pop’s global network
Seoul, October 24, 2024 – Kakao Entertainment is set to expand its global network for K-pop distribution, a move expected to strengthen its influence as a key player in the music scene.
Kakao Entertainment and SM Entertainment Launch Integrated Corporation in North America
SEOUL, August 1, 2023 — Kakao Entertainment and SM Entertainment today announced the launch of an integrated corporation in North America, with the aim of accelerating global growth and expansion.
Kakao Pay Forms Strategic Alliance with HD Hyundai Electric for Kakao Pay Point Integration
- Improved access to safety points for HD Hyundai Electric employees
- Accelerated B2B expansion through open point partnership
[September 8, 2025] Kakao Pay (CEO Shin Won-keun) announced that it signed a memorandum of understanding (MOU) with HD Hyundai Electric (CEO Kim Young-gi) to integrate HD Safety Pay Points with Kakao Pay Points.
View more
LIFE
Kakao has transformed
from everyone’s messenger into a life platform,
enhancing everyday life in Korea.
FUTURE
SYNERGY
Kakao is
Expanding globally with sustainable impact
Impact
Kakao, Connecting the World Beyond Boundaries
Kakao goes beyond everyday innovation to co-create new digital experiences with global partners and the international community, driving tangible change for a better future.
This synergy between world-class technology and Kakao’s service ecosystem is generating a ‘Global Impact’ that advances sustainable growth across technology, society, and the economy.
AI for Everyone: Embedding ChatGPT into KakaoTalk
Kakao, one of the most influential tech companies in South Korea with 96% market penetration, has jointly launched ‘ChatGPT for Kakao’ with OpenAI, embedding ChatGPT directly into KakaoTalk.
The mission of ‘ChatGPT for Kakao’ is to ‘bring AI into everyone's daily lives, combining Kakao’s extensive local ecosystem with OpenAI’s frontier technology. With ChatGPT for Kakao, users can not only access ChatGPT directly within KakaoTalk but also request AI tools for actions throughout Kakao’s diverse local services - maps, music, shopping, mobility, commerce, etc.
This represents significant advancement in extending AI’s role from conversation to personalized action request - seamlessly embedded within daily lives of 50 million users.
Kakao’s Mission in AI Era : Innovating daily lives of Koreans
Over the past 15 years, Kakao has fundamentally served its role as reshaping daily lives of Koreans — from messaging to logistics, payments, banking, and entertainment. Kakao’s strength lies in its capability to build services on a national scale in the most convenient and safest way leveraging KakaoTalk’s 50 million user base - with numerous successful services now essential for Koreans. This commitment defines Kakao’s unique competitive edge and underpins the trust Kakao’s built with people across Korea.
With the advent of generative AI productization, Kakao once again revisited its commitment to deliver innovation that serves everyone across Korea. While many companies focused on specific AI technology advancement or cutting-edge AI functions, Kakao extended its mission to its core value — what would Kakao’s AI service be that benefits every user in Korea? Kakao focused on its core fundamental, nationwide user base to find the answer.
View more
DKT Creative
Kakao
Global Partners
UX/UI / Web / Product Design
Project
Overview
Kakao Global Partners 페이지는 카카오에 대한 글로벌 인지도를 제고하고, 잠재 파트너들에게 가장 경쟁력 있는 사업 파트너임을 각인시키기 위해 기획되었습니다.
프로젝트 전반에 걸쳐 카카오 기업사이트의 디자인 언어와 무드를 일관성 있게 적용했으며, 웹 표준과 UX/UI 가이드라인을 철저히 준수하여 기술적 완성도를 확보했습니다. 특히, 글로벌 파트너의 이목을 집중시키는 고품질 비주얼 콘텐츠와 사용자 친화적인 인터랙션을 제안하여, 정보 전달의 효율성과 사용자 경험(UX) 측면의 만족도를 높이는데 주력 하였습니다.
Manifesto
Key Visuals
Proposal
Design Draft(1st)
Scroll Flow
카카오 기업사이트의 디자인 정체성(Identity)을 유지하며, 시선을 사로잡는 비주얼 콘텐츠와 동적인 인터랙션, 그리고 자연스러운 스크롤 모션으로 정보 전달의 효율성과 몰입도를 극대화했습니다.
kakao AD
Kakao is Expanding globally with sustainable impact
Lay out
Dark mode
카카오 기업사이트의 다크 테마 디자인 가이드를 준수하며, 다양한 디바이스 환경에 최적화된 반응형 웹 설계 경험을 바탕으로, 모든 해상도에서 콘텐츠의 유동성과 사용성을 극대화하여 구현했습니다.
소개
기술과 서비스
약속과 책임
소식
투자정보
LIFE
Kakao has transformed
from everyone’s messenger into a life platform,
enhancing everyday life in Korea.
FUTURE
SYNERGY
Kakao is
Expanding globally with sustainable impact
Kakao is
Expanding globally with sustainable impact
Impact
Impact of Kakao
Open AI
Kakao, Connecting the World Beyond Boundaries
Kakao goes beyond everyday innovation to co-create new digital experiences with global partners and the international community, driving tangible change for a better future.
This synergy between world-class technology and Kakao’s service ecosystem is generating a ‘Global Impact’ that advances sustainable growth across technology, society, and the economy.
Impact with
AI for Everyone: Embedding ChatGPT into KakaoTalk
Kakao, one of the most influential tech companies in South Korea with 96% market penetration, has jointly launched ‘ChatGPT for Kakao’ with OpenAI, embedding ChatGPT directly into KakaoTalk.
The mission of ‘ChatGPT for Kakao’ is to ‘bring AI into everyone's daily lives, combining Kakao’s extensive local ecosystem with OpenAI’s frontier technology. With ChatGPT for Kakao, users can not only access ChatGPT directly within KakaoTalk but also request AI tools for actions throughout Kakao’s diverse local services - maps, music, shopping, mobility, commerce, etc.
This represents significant advancement in extending AI’s role from conversation to personalized action request - seamlessly embedded within daily lives of 50 million users.
Kakao’s Mission in AI Era : Innovating daily lives of Koreans
Over the past 15 years, Kakao has fundamentally served its role as reshaping daily lives of Koreans — from messaging to logistics, payments, banking, and entertainment. Kakao’s strength lies in its capability to build services on a national scale in the most convenient and safest way leveraging KakaoTalk’s 50 million user base - with numerous successful services now essential for Koreans. This commitment defines Kakao’s unique competitive edge and underpins the trust Kakao’s built with people across Korea.
With the advent of generative AI productization, Kakao once again revisited its commitment to deliver innovation that serves everyone across Korea. While many companies focused on specific AI technology advancement or cutting-edge AI functions, Kakao extended its mission to its core value — what would Kakao’s AI service be that benefits every user in Korea? Kakao focused on its core fundamental, nationwide user base to find the answer.
“Korean users are among the most IT-savvy people in the world, and KakaoTalk is at the center of their daily lives. Kakao’s AI services should integrate the highest frontier technology to meet expectations but also be delivered in the most universal way for everyday use”.
Rather than building specific technologies or niche features, Kakao defined its mission to deliver the most user-centric AI that can be seamlessly integrated into the everyday lives of all Koreans.
Guided by this mission, Kakao established a strategic collaboration with OpenAI — a global leader in frontier technologies — and commenced development of the AI deeply integrated into Korean users’ daily life.
Kakao x OpenAI : Collaborate to build “AI service for everyone
In February 2025, Kakao and OpenAI began developing ‘ChatGPT for Kakao’, embedding ChatGPT directly within KakaoTalk.ChatGPT for Kakao leverages both OpenAI’s frontier technologies and Kakao’s comprehensive ecosystem, and is tightly integrated with KakaoTalk functions - conversation, sharing, searching, etc. Both companies jointly worked together to embed real-time technology while reflecting distinct characteristics of the Korean market, engaging in comprehensive collaboration across all phases — from planning to development, launch and market penetration.
Throughout tight collaboration, both teams jointly work to create new AI experiences for users - from messaging to taking daily actions across every aspect of life.
This is just the beginning of the trusted collaboration. Kakao extends our deepest gratitude to the OpenAI team in joining our mission to transform everyday lives of people across Korea, and we look forward to strengthening collaboration for the next generation of AI services to come.
View less
FAQs
Q.
What kind of value can we create together with Kakao?
What kind of value can we create together with Kakao?
Kakao believes in “bringing the needed future closer through technology that understands people.”Guided by this philosophy, we pursue sustainable growth together with our partners.Beyond simple collaboration, Kakao shares its platforms, data, brand, and networks to build mutual trust and drive innovation together.
Q.
What type of global partners is Kakao looking for?
What type of global partners is Kakao looking for?
Kakao seeks partners who create new user experiences.
We welcome companies of all sizes with innovative technology, market insight, and strong execution capabilities across various fields — AI, content, commerce, fintech, mobility, and ESG.
Q.
In what forms does a global partnership with Kakao take place?
In what forms does a global partnership with Kakao take place?
Each partnership is flexibly structured based on the partner’s strengths and market situation.
Common partnership models include:
- Joint Projects
- LLM / Data Collaboration
- Co-branding or Marketing Partnerships
- Platform Integration (API / SDK)
- Strategic Investment Partnerships
Q.
What direction is Kakao taking in global business expansion?
What direction is Kakao taking in global business expansion?
Kakao is expanding globally in mobility, content, AI, finance, and commerce.
We are building localized collaborations and global partnerships across these sectors.
In particular, Kakao focuses on creating new business models that combine technology and content together with global partners.
Q.
What kind of support can partners receive when collaborating with Kakao?
What kind of support can partners receive when collaborating with Kakao?
Partners can benefit from Kakao’s powerful ecosystem, including:
- Data insights and technical infrastructure
- Advertising network and brand influence
- Access to over 50 million users within Kakao’s platform network Additionally, partners can participate in joint experiments using Kakao’s AI and LLM platforms.
Q.
What is Kakao’s partnership philosophy?
What is Kakao’s partnership philosophy?
Kakao values trust, mutual growth, and sustainability over short-term profit.
Guided by the principle of “the value of connection that grows together”, Kakao supports partners in becoming an integral part of its ecosystem and growing alongside it.
Q.
How can I start a partnership with Kakao?
How can I start a partnership with Kakao?
Kakao welcomes collaboration with global enterprises, startups, and institutions.
You can reach us through the following email:
- Email: partners@kakaocorp.com
- Please include your company name, proposal details, and expected outcomes so that our team can review your request and respond promptly.
Expansion
Kakao Healthcare launches AI-based Mobile Glucose Management Service, ‘PASTA’
– PASTA app allowing direct integration with CGM, namely i-SENS’s “CareSens Air” and Dexcom’s “Dexcom G7” for real-time glucose management.
– The app also displaying the correlation between real-time glucose data and lifestyle factors such as meals and exercise, providing personalized guidance.
– Enables real-time glucose data sharing among family and friends, while providing analysis reports and various forms of easily digestible contents.
Kakao Healthcare Signs ‘Global Collaboration Agreement’ with Dexcom
· Market Focus: Initial efforts will target the domestic market, with plans to expand collaborations to international markets including the U.S., the Middle East, and Japan.
· Strategic Synergy: The partnership will combine Dexcom’s CGM technology with Kakao Healthcare’s software and AI expertise to generate meaningful synergies.
Kakao Entertainment partners with China’s NetEase Cloud Music to expand K-pop’s global network
Seoul, October 24, 2024 – Kakao Entertainment is set to expand its global network for K-pop distribution, a move expected to strengthen its influence as a key player in the music scene.
Kakao Entertainment and SM Entertainment Launch Integrated Corporation in North America
SEOUL, August 1, 2023 — Kakao Entertainment and SM Entertainment today announced the launch of an integrated corporation in North America, with the aim of accelerating global growth and expansion.
Kakao Pay Forms Strategic Alliance with HD Hyundai Electric for Kakao Pay Point Integration
- Improved access to safety points for HD Hyundai Electric employees
- Accelerated B2B expansion through open point partnership
[September 8, 2025] Kakao Pay (CEO Shin Won-keun) announced that it signed a memorandum of understanding (MOU) with HD Hyundai Electric (CEO Kim Young-gi) to integrate HD Safety Pay Points with Kakao Pay Points.
View more
LIFE
Kakao has transformed
from everyone’s messenger into a life platform,
enhancing everyday life in Korea.
FUTURE
SYNERGY
Kakao is
Expanding globally with sustainable impact
Impact
Kakao, Connecting the World Beyond Boundaries
Kakao goes beyond everyday innovation to co-create new digital experiences with global partners and the international community, driving tangible change for a better future.
This synergy between world-class technology and Kakao’s service ecosystem is generating a ‘Global Impact’ that advances sustainable growth across technology, society, and the economy.
AI for Everyone: Embedding ChatGPT into KakaoTalk
Kakao, one of the most influential tech companies in South Korea with 96% market penetration, has jointly launched ‘ChatGPT for Kakao’ with OpenAI, embedding ChatGPT directly into KakaoTalk.
The mission of ‘ChatGPT for Kakao’ is to ‘bring AI into everyone's daily lives, combining Kakao’s extensive local ecosystem with OpenAI’s frontier technology. With ChatGPT for Kakao, users can not only access ChatGPT directly within KakaoTalk but also request AI tools for actions throughout Kakao’s diverse local services - maps, music, shopping, mobility, commerce, etc.
This represents significant advancement in extending AI’s role from conversation to personalized action request - seamlessly embedded within daily lives of 50 million users.
Kakao’s Mission in AI Era : Innovating daily lives of Koreans
Over the past 15 years, Kakao has fundamentally served its role as reshaping daily lives of Koreans — from messaging to logistics, payments, banking, and entertainment. Kakao’s strength lies in its capability to build services on a national scale in the most convenient and safest way leveraging KakaoTalk’s 50 million user base - with numerous successful services now essential for Koreans. This commitment defines Kakao’s unique competitive edge and underpins the trust Kakao’s built with people across Korea.
With the advent of generative AI productization, Kakao once again revisited its commitment to deliver innovation that serves everyone across Korea. While many companies focused on specific AI technology advancement or cutting-edge AI functions, Kakao extended its mission to its core value — what would Kakao’s AI service be that benefits every user in Korea? Kakao focused on its core fundamental, nationwide user base to find the answer.
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